Horseshoe Online Casino: Caesars Entertainment launches new proprietary iGaming platform

Caesars Entertainment has announced the launch of Horseshoe Online Casino, an online casino app and desktop platform developed for the casino player. Horseshoe Online Casino, which is now live exclusively in Michigan with plans to expand into other jurisdictions where Caesars’ digital iGaming platforms are live, builds on the legacy of the Horseshoe brand.

“The Horseshoe brand is anchored by a promise to put the player first,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital. “A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino. This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesar’s brands into the palms of players’ hands.”

The debut launch of Horseshoe Online Casino in Michigan is made possible through Caesars’ partnership with Sault Ste. Marie Tribe of Chippewa Indians. Those 21 and older in The Great Lakes State can now download the Horseshoe Online Casino app on iOS and Android or visit horseshoeonlinecasino.com to enjoy a dynamic online casino experience with a multi-lobby navigation layout modeled after a real-life casino floor layout with curated lobbies dedicated to core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

From a functionality standpoint, Horseshoe Online Casino operates on a natively built proprietary gaming platform with a bespoke bonus engine offering deeply customizable player promotions and a sleek interface with near-instant loading times, similar to the crown jewel of Caesars Entertainment’s online casino portfolio, Caesars Palace Online Casino. The new platform features a rich collection of exclusive, Horseshoe-branded custom gaming titles, made possible through Caesars' strategic partnerships with leading gaming providers. Players can explore a range of exciting new titles, including Horseshoe Rising Rewards by Games Global, 2x3x Horseshoe by AGS, Horseshoe 3 Coin Cowboy by Bragg Gaming, and Horseshoe Slick Riches LuckyTap by Design Works Gaming. These titles accompany the platform’s expansive gaming catalog, highlighted by emblematic titles offered across casino floors at Caesars Rewards destinations.

Players on Horseshoe Online Casino in the U.S. earn Caesars Rewards Credits through their play that can be redeemed for exclusive Caesars Rewards experiences at one of Caesars' more than 50 world-class destinations across North America.